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Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities
Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities
From left to right: Gallup’s Coal Avenue Commons Ribbon Cutting in Gallup, NM; construction underway in Deming, NM; Daniel Gutierrez, Director of New Mexico MainStreet and Charmeine Wait, Executive Director of Silver City MainStreet in Silver City, NM. Photo courtesy of New Mexico MainStreet

In March 2020, Main Street America announced four states (Kentucky, New Mexico, North Carolina, and Wyoming) were selected for the inaugural NPS Main Street Façade Improvement Grant Program. New Mexico MainStreet, a Main Street America Coordinating Program, was awarded $140,625 for historic building façade improvements in three downtown districts: Deming Luna County MainStreet, Gallup MainStreet Arts & Cultural District, and Silver City MainStreet. Each district played a pivotal role in connecting partners for these projects and overcoming unexpected challenges, especially during a global pandemic. Here are their stories and top recommendations to other Main Street affiliates wanting to take on this kind of work.

122 Pine Street, Deming, NM. Photos courtesy of New Mexico MainStreet

Deming Luna County MainStreet worked with a local building owner to restore the windows, repair the stairs and apply a new color scheme to the historic Deming Bank/Marie’s Italian Grill building (122 Pine St.) in their district. The project leveraged additional private reinvestment in surrounding historic buildings and brought a fresh look to one of Deming’s biggest historic buildings in the heart of downtown.

“We’re honored to have played a part in the amazing renovation of one of Deming’s historic downtown buildings,” said Deming Luna County MainStreet Executive Director Chelsea Evans. “As soon as the project started, it was instantly rewarding because community members and other building/business owners complimented and inquired about the renovation work."

306 W Coal Avenue, Gallup, NM. Photos courtesy of New Mexico MainStreet

“It’s been wonderful to see these historic façades in downtown Silver City be restored,” said Silver City MainStreet Executive Director Charmeine Wait. “I would advise anyone who is pursuing this challenging and rewarding work to make sure the building owners have the appropriate resources to complete the work, and to pre-screen potential buildings to ensure they are a good fit for the grant requirements.”

Lessons Learned

New Mexico MainStreet’s Preservation and Design Revitalization Specialist William Powell worked extensively on these projects and offered the following top recommendations for others pursuing similar work:

  • When choosing façade projects in your district, look for low-hanging fruit. Examples include visibly prominent buildings where just a little work and attention can make a big improvement in the district.
  • Work with your local Main Street Program to discuss design and preservation considerations. These programs have many resources available to assist you since this is the nature of their work.
  • Professional drawings and renderings make a world of difference in communicating ideas to the review committee and proposing changes to a façade.
  • If the project/building is considered historic, a design professional with historic preservation experience is essential to the team. Having this expertise will save time, especially if compliance to Section 106 of the National Historic Preservation Act is required.
  • Though the paperwork can seem daunting, showing up is half the battle. Rely on your Main Street Executive Director or Coordinating Program staff to assist you – it will be more manageable if you work together.
  • In many cases, preservation can save money, so be openminded about conserving materials and working with the building’s design and limitations. It’s amazing what you can accomplish with signage, lighting and paint while leaving a historic façade intact.

Thank you to Main Street America for welcoming New Mexico MainStreet’s districts to the inaugural Main Street Façade Improvement Grant Program, and for allowing Deming, Gallup and Silver City to share their experiences and top recommendations on the Main Street blog!