Main Street Business Insights: The Art of Understanding Local Markets
In the last episode of season two of Main Street Business Insights, tune in as host Matt Wagner breaks down how to understand and synthesize local market data.
As Manager of Marketing and Outreach, Liz leads the marketing and communication efforts of our corporate, foundation, non-profit, and other member partner programs. She is also responsible for other engagement and outreach activities including coordinating the communications of our Allied Network, serving as the point person for our advertising program, and cultivating new and emerging audiences.
Liz brings over a decade of experience working in marketing and communications for non-profit and community-based organizations. This includes serving as the Program Director for the Elkhart Arts Alliance in Elkhart, Indiana, and the Director of Communications at the Center for Healing & Hope.
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Prior to this, Liz served as a Writer and Media Coordinator, then later Creative Coordinator, at Eyedart Creative Studio, a marketing firm specializing in serving local businesses and community events in Goshen, Indiana. She also worked as an Editorial Assistant at Grist, a climate change and sustainability news outlet.
Liz is an active member in the community, having served as a volunteer with Goshen First Fridays, The Goshen Theater, Arts on the Millrace, and River Bend Film Festival, and a board member and Vice President of the Goshen Farmers Market. Liz holds a BA in Communication & Peace Studies and recently earned a Marketing Strategy Certificate from Cornell University.
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Articles & Publications
Main Street Business Insights: Creating Strong Start-up Communities with Glen Ellis, Sycamore Education and Milady Coffeehouse
In this episode of Main Street Business Insights, Matt sits down with Glen Ellis, owner of Sycamore Education, Dominion Catalyst Services, and Milady Coffeehouse in Fremont, Nebraska.
Main Street Business Insights: Forming Meaningful Partnerships with Shoalwater Seafood and Shoalwater Bay Indian Tribe
In this episode of Main Street Business Insights, Matt sits down with Jaime Courtney, President of Shoalwater Seafood, Derek King, Oyster Farm Director of Shoalwater Seafood, and Shane Thomas, Tribal Council Vice Chair of the Shoalwater Bay Indian Tribe.
Backing Small Businesses Grantee Q&A: Sarah Cole, Abadir’s
Sarah Cole, owner of Abadir’s in Greensboro, Ala., was a 2023 Backing Small Businesses grantee. Abadir’s is a pop-up eatery specializing in seasonal and wholesome baked goods influenced by Egyptian traditions and flavors combined with inspiration from true Southern cuisine.
Main Street Business Insights: How Main Street Leaders Can Drive Economic Development with Casey Woods, Emporia Main Street
In this episode of the Main Street Business Insights podcast, Matt sits down with Casey Woods, Executive Director of Emporia Main Street in Emporia, Kansas.
T‑Mobile Helps Drive Local Change with Over $12 Million in Hometown Grants
T-Mobile announced its latest round of Hometown Grant recipients, with 275 communities across 46 states now part of the exclusive crew that will receive funding and support to fuel local projects that help people connect and innovate.
Main Street Business Insights: Continuously Improving and Adapting to Change, Nicole Fleetwood and McKinzie Hodges
In this episode of Main Street Business Insights, Matt sits down with Nicole Fleetwood and McKinzie Hodges, co-owners of Scratch Made Bakery in Amarillo, Texas.
Backing Small Businesses Grantee Q&A: Barbie Behavior Boutique
Tylisya Gober, owner of Barbie Behavior Boutique in Oak Park, Mich., was a 2023 Backing Small Businesses grantee. Barbie Behavior is a women’s clothing boutique specializing in celebrity-inspired attire.
