Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

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Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Academy Funding Opportunities Small Business Support Allied Member Services The Point Main Street Insurance Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

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Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

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Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities 2024 Annual Report Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Academy Funding Opportunities Small Business Support Allied Member Services The Point Main Street Insurance Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities
Technical Assistance & Grant Funding

Building Community Investment Ecosystems

The Unlocking Capital on Main Street Program, funded by a grant from the Robert Wood Johnson Foundation, offers Coordinating Programs an opportunity to build effective community investment ecosystems in their states.

Aerial view of busy downtown street with pedestrians and vendors.

Green Bay, Wisconsin © On Broadway, Inc.


Please note:
All official communication about our grant programs will come from verified email addresses ending in @mainstreet.org or our trusted partner domains. If you receive an unexpected message, always double-check the sender’s email address before clicking any links or replying. When in doubt, feel free to contact us directly through our website.

Program Overview

Unlocking Capital on Main Street is an 18-month pilot program that includes technical assistance, cohort learning and support, and grant funding to two participating Main Street America (MSA) Coordinating Programs. This program leverages MSA’s past work in entrepreneurial ecosystem building and our partnership with the Center for Community Investment (CCI) to implement their Capital Absorption Framework. The framework’s three functions — articulating shared priorities, creating and executing an investable pipeline of projects, and improving the enabling environment — offer leaders tools to realize their communities’ visions for stronger local economies. 

During the duration of the program, participants will select three local Main Street organizations in small-to-midsize cities with populations of 30,000500,000 to participate in an 18-month capacity-building program to support building effective community investment ecosystems alongside experienced staff from MSA and CCI

The participating programs each receive: 

  • Full participation in all trainings as part of a train-the-trainer process, and access to the framework & tools to expand this capacity building support to additional Main Street programs within the state/​region. 
  • $50,000 Capacity Grant to the Coordinating Program. 
  • $70,000 Capacity Grant to each of the three selected local Main Street Programs (a total of $210,000 in subgrants to your Main Streets). 
  • Access to a pool of $500,000 in grant funds to be leveraged for pre-development financing needs in all six of the participating Main Street communities. 
  • Real estate development technical assistance and underwriting support from RePurpose Capital (formerly the Main Street America Small Deal Initiative) and potential to access loan capital from the fund, provided the project and jurisdiction meet eligibility and underwriting requirements. 

Meet the Participants

Supporting Partner

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