Overview

Strong, thriving communities don’t just happen. They need effective leaders at all levels, from a broad base of committed volunteers to dedicated professional staff offering their time, talents, and passion for this work. Standard Two reflects the value we place on PEOPLE as Main Street’s greatest resource and our belief that everyone in the community has a place in Main Street. This Standard encourages Main Street programs to place a strong priority on human capital and develop a clear operational structure and practices that increase the organization’s capacity to engage all sectors of the community and leverage their participation in their revitalization efforts.

Key Areas of Focus

Communities engaged in the Main Street Approach understand how essential these key areas of focus are for an organization’s success:

1. Inclusive Organizational Culture and Diverse Volunteer Engagement
2. Active Board Leadership and Supporting Volunteer Base
3. Professional Staff Management
4. Effective Operational Structure

This Standard brings them together to the forefront as overarching priorities throughout the revitalization journey.

Dive Deeper

Watch the Standard 2 webinar below and check out our Community Self-Assessment Tool for additional information about this Standard, including details about each Focus Area’s key Indicators and examples of the types of activities that a program may use to achieve these goals.