Overview

Main Street has built a strong track record for making change happen in communities across the country. Change is an important guiding principle for Main Street. But rather than letting change just happen, Main Street programs define and manage it from one year to the next through a strategy-driven work plan and aligned implementation process. Standard Four brings together all integrated components that must be in place to plan and successfully implement the revitalization work. Centered around Main Street’s Four Point Approach, these integrated components are driven by a local Transformation Strategy(s) aligned through community participation and based on understanding of the district’s unique and competitive market position.

Key Areas of Focus

Communities engaged in the Main Street Approach understand how essential these key areas of focus are for an organization’s success:

1. Planning Guided by Inclusive Community and Market-Informed Inputs
2. Defining Direction Through Transformation Strategy Identification and Development
3. Strategy-Aligned Comprehensive Work Planning and Implementation Across All Four Points

This Standard brings them together to the forefront as overarching priorities throughout the revitalization journey.

Dive Deeper

Watch the Standard 4 webinar below and check out our Community Self-Assessment Tool for additional information about this Standard, including details about each Focus Area’s key Indicators and examples of the types of activities that a program may use to achieve these goals.