Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

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Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities
Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities

About

Advanced Principles Courses are three-week, live online courses that offer a comprehensive overview of the subject area relative to its implementation as an essential element of the Main Street Approach. 

A person stands in front of a large colorful mural.

Lansing, Michigan © Downtown Lansing Inc.

COURSE CATLOGUE

Advanced Principles Courses are requirements for the Main Street America Revitalization Professional credential and are typically offered annually in the Spring. 

Please note: Advanced Principles Courses are currently on a brief hiatus while the Main Street America Institute is reviewing course curriculum. Current course descriptions can be found below. Details are subject to change and are available for reference purposes only. These courses will return in the Spring of 2025. Read more about our decision to pause Advanced Principles Courses and refresh our curriculum here >

Advanced Principles of Economic Vitality

Topic Areas: Economic Vitality

Description: How can your organization best position your commercial district program to catalyze the local economy? Let us show you the way! Join Advanced Principles of Economic Vitality for the key tools to strengthen and diversify the local economic base. 

Learning Objectives:

  • Engage and work with existing stakeholders to lay strong foundations for economic vitality.
  • Develop business retention, expansion and succession initiatives throughout the district.
  • Identify opportunities for strategic use of space for business and real estate development.
Advanced Principles of Effective Promotion

Topic Areas: Promotion

Description: Effective downtown promotions are much more than memorable events. Commercial district revitalization professionals need an ever-growing toolbox of marketing solutions. In Advanced Principles of Effective Promotion, gain the strategic insights to position your commercial district as the center of community activity, culture, and local commerce. 

Learning Objective:

  • Identify and package the district’s unique position in the marketplace.
  • Market your district’s assets and engage the community as stakeholders in your brand.
  • Understand and communicate the role of events and their impact in revitalization.

Advanced Principles of Leadership Development

Topic Areas: Leadership

Description: Effective leaders demonstrate a great ability to influence people towards a common goal. For commercial district revitalization professionals, this means bringing diverse stakeholders together in the pursuit of community transformation. Elevate your focus and skill set as a revitalization leader through Advanced Principles of Leadership Development.

Learning Objective:

  • Understand the distinction between leadership and management and their important application in community-driven revitalization.
  • Recognize the value of strategy and your role in defining strategic direction for your organization.
  • Integrate strategy in your organizational structure to leverage resources, including people and build proactive partnerships to achieve measurable results.

Advanced Principles of Quality Design

Topic Areas: Design

Description: Engaging, effective design improves the district’s physical elements while preserving unique character and enhances a sense of place for all those who live, work, or visit.

Learning Objectives:

  • The role and value of design and historic preservation in commercial district revitalization.
  • Best practices in planning and enhancing the look and feel of the district.
  • Assembling resources and innovative incentives to support your efforts.
Advanced Principles of Sustainable Organization

Topic Area: Organization

Description: Building a healthy organizational foundation is key to attracting engagement and investment for your commercial district revitalization efforts. Whether you are positioned in a long-standing program or starting anew, Advanced Principles of Sustainable Organization will give you tools in key areas to strengthen your organization.

Learning Objectives:

  • Define and share your organization’s message with key stakeholder to expand your reach.
  • Foster active community engagement through a solid volunteer development program.
  • Understand how to develop a diverse funding structure and alignment of resources.

For more information about pricing, member discounts, and credit, please visit the Main Street America Institute webpage.