Fostering Connection on Main Street
Join the conversation about how the decline in social connection is taking shape and how organizations like Main Street programs can strengthen trust, belonging, and connection within their communities.
Marion, Iowa © Tasha Sams
We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.
Emporia, Kansas © Emporia Main Street
Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.
Chicago, Illinois © Main Street America
Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!
Waterloo, Iowa © Main Street Waterloo
Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.
Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street
Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.
“Strong Main Street programs depend on strong board leadership.”
Main Streets across the network rely on the leadership, guidance, and expertise of their boards of directors to achieve their revitalization goals. The Main Street America Board Handbook provides a comprehensive overview of the Main Street Approach, board member fundamentals, and Main Street policies and procedures, as well as tools, resources, and templates to set boards up for success.
The Board Handbook is divided into four sections. Each section explores foundational information and key resources to help board members succeed in their roles.
Board members can’t succeed in their roles unless they have a foundational understanding of the Main Street Approach. This section of the handbook explores the history of Main Street America and the Main Street network, helping new board members understand how their local program fits within a broader, federated structure that spans regionally and nationally. It also explains core concepts like the Four Points, market analysis, transformation strategies, and strategic implementation, so even those new to the movement can understand the “why” behind the work, not just the “what.” Board members will also learn about the resources available through their Main Street America membership and how their role connects to standard processes like Main Street America designation, positioning them to participate more confidently in the program’s planning, accountability, and long-term success.
Board members play a crucial governance role, and it is important to understand the duties, responsibilities, and ethical requirements of their positions. This section lays out the basics of governance, like board structure and composition, financial responsibilities, and executive director management, so board members understand what it truly means to govern, not just volunteer. It explains the difference between oversight, working, and hybrid boards, helping board members identify how their program is structured and what that means for how they show up.
It also dives into the purpose and function of committees, with a clear overview of committee roles, expectations, and how individual board members fit into committee work. To make this guidance practical and easy to implement, the section includes links to sample templates and tools, like example bylaws and a board member matrix designed to support broad, intentional representation on the board. It also walks through one of the most critical responsibilities a board will ever hold: hiring, supporting, and managing an executive director in a way that sets them up for long-term retention and success, especially important given the director tenure challenge across the Main Street network.
Main Street boards must meet certain procedural, legal, and ethical requirements. This section explains key concepts, including conflicts of interest, effective board meeting practices, documentation, confidentiality, risk management, and standards of conduct.
One of the most important parts of board governance is ensuring the organization as a whole is being properly managed and stewarded. This section outlines the core documentation and baseline policies every program needs for essential nonprofit operations, guiding organizations from grassroots to more professionalized systems and reminding mature programs of the importance of maintaining the fundamentals that are easy to lose sight of over time. It includes practical guidance on document retention, board meeting procedures, and conflict-of-interest policies to help boards remain compliant, consistent, and accountable as the program grows.
A section of this handbook is also designed to be customized at the local level. Local programs can directly edit and add their own program-specific details, so the handbook becomes more than a Main Street America overview of best practices but a true working document that can be used to onboard new board and committee members in a streamlined, consistent way. This section provides space for programs to capture the information that matters most locally, including your vision and mission, transformation strategies, work plan priorities, organizational structure and volunteer roles, details about your coordinating program relationship, and more, making it easier for new leaders to get oriented quickly and stay aligned as the program evolves.
Carlsbad, California. © Carlsbad Village Association