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Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities
Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities

Downloads

The Power of Small

Welcome to the 2018 edition of State of Main, the annual publication of Main Street America. Serving as both an annual report and an industry journal, State of Main provides a detailed look back on all that we have accomplished together this year and explores cutting edge ideas and trends in the commercial district revitalization field.

This year’s edition is dedicated to the power of small – how small businesses, small-scale development, and small steps are leading to big things. With articles written by industry experts on topics ranging from the future of retail to Main Street advocacy, the publication is brimming with tools, tips, and strategies that will help you lead a results-oriented revitalization effort.

Articles

The Future of Retail

By Becky McCray, author of Small Town Rules

There’s no doubt about it, the retail landscape is changing and getting more complex. No longer are there clear boundaries between brick and mortar establishments and e‑commerce, between big boxes and mom & pops. Yet one thing is for certain: Main Street has a unique competitive advantage and it’s up to local leaders and local business owners to understand how to tap into this opportunity.

Seeing Small

By Jim Heid, founder of UrbanGreen, and Samantha Beckerman, consultant for small-scale development and affordable housing

Main Street was founded upon the principle that sustainable, comprehensive transformation of a downtown or commercial district doesn’t happen overnight or with one big fix.” Small-scale development projects and incremental improvements are the key to creating vibrant local economies and distinctive places that will thrive well into the future.

Advocacy in Motion

By Renee Kuhlman, Director of Policy Outreach for the National Trust for Historic Preservation

Every day, Main Street directors and their boards advocate for their districts, their local businesses, and their programs. As a result, Main Streeters have developed great advocacy skills as well as trusted relationships with officials at all levels of government. Renee Kuhlman, Director of Policy Outreach, Government Relations and Policy, at the National Trust for Historic Preservation offers examples of where advocacy for Main Street has recently made a difference as well as resources on how to get involved.

Leading Main Street

By Norma Ramirez de Miess, Vice President of Field Services, Downtowns

We all know strong leadership when we see it, but how do we define it? While there may not be a one-size-fits-all Main Street leader, there are common characteristics among programs and communities leading successful revitalization efforts. Norma Ramirez de Miess, Senior Program Manager and Director of Leadership Development, highlights five of these key attributes, and shares insights and examples from Main Street leaders across the nation on what it takes to lead effectively.