State of Main: Fall 2016
Welcome to the inaugural edition of State of Main, the annual publication of Main Street America featuring thought leadership from across the network.
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RegisterMarion, Iowa © Tasha Sams
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Emporia, Kansas © Emporia Main Street
Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.
Chicago, Illinois © Main Street America
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Waterloo, Iowa © Main Street Waterloo
Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.
Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street
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Communication is a key tool for Main Street programs. From social media posts to major publications, the style, tone, and format of your communication and outreach materials should be consistent and considerate to ensure you maintain your brand identity, reach your target audience, and promote an inclusive and welcoming environment. These sample Communication Standard Operating Procedures from Heart of Biddeford provide an example of the communication policies that Main Streets should consider formalizing, including brand guidelines, DEI best practices, website, email marketing, social media, and more.
Published by Heart of Biddeford.
Biddeford, ME © McKenney Photography
Downtown Florence, South Carolina © True Light Photography
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