A strong retail tenant mix is at the heart of a thriving commercial district. For commercial district practitioners, a clear strategy is essential to improve the retail concentration of districts and influence decision making processes of business and property owners.

In Getting Retail Ready, assess your district’s retail readiness and lay the groundwork for your tenant attraction plan. In this course, you will learn to:

• Diagnose district readiness for a retail attraction campaign and identify opportunities.
• Mobilize your district vision in cooperation with business and property owners.
• Celebrate success and evaluate your strategy.