At the heart of a thriving Main Street economy, independent businesses look to their commercial district programs for resources and support to attract and retain customers. Orchestrating a successful​“shop local” campaign requires a vision and plan, as well as a boots-on-the-ground mentality to bring people together around it. 

In Promoting the Local Economy, you will learn to:

• Champion the power of the local economy through national trends and utilize local-level data to bring the message home.
• Organize your district’s strategy for participating in national-level and grassroots shop local campaigns.
• Work with businesses and entrepreneurs in your community to implement initiatives and measure success.