Board Spotlight: Local Stories from the Board of Directors
John Mitterholzer, Deshea Agee, Michael Wagler, Chris Wilson, and Mary Helmer Worth share stories from their time at the local level and how those experiences shape their perspectives today.
© Sarah Harris Photography
Join host Matt Wagner as he welcomes Kaycee McCoy, co-owner and creative lead at Pawsnickety Pets in Norfolk, Virginia. Kaycee and her best friend, Shizuka Benton, launched the all-natural and organic pet supply business in Norfolk at the start of the pandemic, but have used their combined talents – Kaycee’s passion for all-things marketing and Shizuka’s penchant for operations and management – to keep the business growing and thriving over the last four years.
Here’s what we’ll cover:
- Introduction to Kaycee McCoy: Learn about Kaycee’s journey to entrepreneurship and what brought her to owning her own pet supply business – without any experience in the pet industry or retail!
- Success Stories and Challenges: Hear about obstacles Kaycee and her team have overcome over the years, as well as the wins they’ve had along the way.
- Marketing & Using New Tools: Kaycee is a whiz at all-things marketing – and a self-proclaimed “marketing alchemist”! Learn about the tools, resources, and strategies she implements with her team to keep their business growing year over year.
- Owning a Business with a Friend: Kaycee and Shuzuka have been friends over 12 years – and they’re often asked how they can stay friends while also managing a business together. Learn about the ways the friends cultivate a thriving business while keeping their BFF-hood strong.
- Advice for Other Entrepreneurs: Kaycee shares her advice and insights for other entrepreneurs that own Main Street businesses. Tune in to hear her wisdom!
Further Reading:
- Take a look at the Pawsnickety Pets website (designed by Kaycee!)
- Explore the Downtown Norfolk site
- Learn about the Virginia Main Street program
Connect:
- Follow Pawsnickety Pets on Facebook
- Tune into Pawsnickety’s YouTube channel
- Follow Pawsnickety Pets on TikTok
Episode Links:
Join us next week for more insights into the evolving landscape of Main Street business.
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