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Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

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We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

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Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

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Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

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Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

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Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

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People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

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Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

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Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

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Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

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Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities

February 13, 2020 | Community Spotlight: Celebrating Valentine's Day in the Heart of Town | By: Abby Armato, Communications Coordinator, NMSC
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From romantic dinners at a local favorite to beautiful bouquets from the corner florist, Valentine's Day is a great opportunity to get people into your downtown to shop, eat, and play. This year, we’ve gathered some innovative ideas from around the Main Street America Network that showcase districts using the holiday to show a little Main Street Love. From sweet events to smart programming, read on for some great examples of how to turn Valentine’s Day into a Downtown Valentine’s Day.

San Marcos, Tex.

The annual Kissing Alley mailbox in San Marcos, Tex., encouraged a visit to downtown while mailing a little love. The San Marcos Main Street Program placed a festively decorated box in an alley in the heart of their downtown. With the correct postage affixed, letters and cards could be sent from the alley with the sweet stamp of downtown romance: “Sent from Kissing Alley.”

“We’re excited to share the romance and fun of a stroll through Downtown San Marcos with the world, one Valentine at a time,” said Downtown Coordinator Josie Falletta in a recent interview. This innovating program gets people downtown and walking around: a perfect way to encourage a last-minute Valentine’s gift purchase or dinner reservation.
San_Marcos__TX.jpgPhoto Credit: San Marcos Main Street Program

Barracks Row, D.C.

We ❤️ the Hearts On Main initiative in Barracks Row, D.C. Inspired by a similar program they saw in Colfax Avenue BID, Colo., Barracks Row Main Street installed hand-painted hearts along their corridor, turning 8th Street into a street of hearts. These 22” by 22” wooden signs included space for personalized messages of love from across the community. This program was more than sweet signs along the district—Barracks Row Main Street turned the event into a fundraiser with varying prices for different lengths of personalized messages. And for those planning to propose downtown on Valentine’s Day? The heart was free!

Equal parts fundraiser and holiday decor, this smart program encouraged people to spend their Valentine's Day downtown along the street of hearts.
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Photo Credit: Barracks Row Main Street

Covington, Ga.

Main Street Covington used this season of love to highlight their local merchants. Throughout February, this Main Street program posted photos of their downtown business owners holding hearts with quotes about why they loved their downtown. This social media campaign brilliantly showcased the people behind the businesses and their commitment to their local community.

All of this love online led up to Covington’s 2nd Annual Chocolate Stroll—a sweet walk full of discounts and events at the local businesses downtown!
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Photo Credit: Main Street Covington

Valley Junction, West Des Moines, Iowa

For Historic Valley Junction, love is in the stories. This Valentine’s Day, Historic Valley Junction Foundation asked their community to share stories of love: falling in love in downtown, falling in love with downtown, and loving local at large. The Main Street program gathered submissions from across their district and shared these stories online, asking for others to vote on their favorite story. The winning story received a basket full of sweet and lovely items from local businesses.

This creative social media campaign reminded us all that love is always abundant in our downtown districts.
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Photo Credit: Historic Valley Junction Foundation

Be sure to tag us in your own Downtown Valentine's Day initiatives using #DowntownValentine and #MainStreetLove for a chance to be highlighted on our Twitter and Instagram channels during the holiday! ​​