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Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

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Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

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Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

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Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

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People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

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Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

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Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities

January 29, 2021 | Community Spotlight: Love Letters for Local in Frederick, Maryland | By: Abby Armato, Communications Coordinator, NMSC
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Photo credit: Downtown Frederick Partnership

Every month is a great month to show a little bit of love for our commercial district’s small businesses, but Downtown Frederick Partnership is taking it to the next level. Earlier this week, they declared February “LOVE LOCAL” Month in Downtown Frederick. In addition to encouraging local shopping throughout the month, this Maryland Main Street program is calling on their community to show their love for local through a Valentine’s Day classic: love letters.

Running February 1-28, Love Letters for Local is a new initiative that encourages community members to write letters of appreciation and support to small businesses as they persevere into the new year. To incentivize shoppers and residents to participate in the program, the Main Street organization will randomly select one letter writer per week and give them a $250 gift card to a downtown business. Talk about a win-win-win!

“We all know that it’s been a very difficult ride, especially for our small businesses,” said Leeann Crews, Marketing and Promotion Manager at the Partnership in a recent interview, “and so coming out of the holiday season where shopping local and supporting local businesses was really top of mind, we just wanted to make sure that we are carrying that message through the holidays and into the new year.”

To make engagement as easy as possible, the Downtown Frederick Partnership created special LOVE LOCAL mailboxes. These festive mailboxes will be installed around the commercial district in the final days of January. Come February 1, the community will be able to drop their love letters into these festive mailboxes postage-free, and the Partnership will deliver the cards to the small businesses.

The specific locations of the mailboxes are being populated on an online interactive map, which serves the dual purpose of showing where the drop-off locations are as well as highlighting small businesses in the district. The first mailbox was installed next to a big light-up heart that the Partnership placed in the center of the commercial district. Set at sidewalk-level, this giant heart creates a great centerpiece for the month-long celebration—not to mention perfect photo op!

A COVID-friendly alternative, the Main Street program has also set up an online system for spreading love to local businesses. A Google Form was created by the Downtown Frederick Partnership so that community members could send a virtual Valentine.

“We’re really just wanting people to think about … the people they love, the businesses they love and the community that they love,” Crews said.

Inspired to create a similar month-long celebration in your community? Learn more about this program here.