Main Spotlight: Connecting, Innovating, and Sustaining a Healthy Main Street Movement
Key takeaways from six sessions at the 2025 Main Street Now Conference.
Marion, Iowa © Tasha Sams
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Emporia, Kansas © Emporia Main Street
Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.
Chicago, Illinois © Main Street America
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Waterloo, Iowa © Main Street Waterloo
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Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street
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Team members from OneMain Financial, Historic Downtown Prosser, Washington Main Street, and the National Main Street Center greeted guests at the Made on Main Street event on September 9, 2018. (Photo credits: Norma Ramirez de Miess and Natalie Lucci Photography)
OneMain Financial and Historic Downtown Prosser hosted a community event on September 9, in beautiful downtown Prosser, Wash. Over 300 attendees enjoyed a family-friendly block party that celebrated the community and showcased Prosser's upcoming streetscape improvement project. The Historic Downtown Prosser Association was one of seven organizations across the country to receive a $25,000 community action grant to help revitalize their local communities. The grant will be used to create a new unified look in the town’s historic city center by positioning new trash receptacles and planters filled with native perennial plants and flowers throughout the town’s streets. The project is set to be completed next spring.
Earlier this year, Main Street America and OneMain Financial partnered on Made on Main Street. Through the program, seven (7) community action grants have been awarded to organizations across the country to help revitalize their communities. To kick off each grant, Made on Main Street events are being held in all grant-awardee communities. The final events take place in Brunswick, Georgia on September 22 and Mesa, Arizona on October 13.