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The Murfreesboro scarecrow contest is an annual tradition. Photo by Main Street Murfreesboro.
Each fall, our community comes together creatively by building scarecrows that line the streets of downtown Murfreesboro. What may seem like a simple seasonal tradition is actually a powerful driver of local economic impact.
The idea began six years ago, borrowed from a neighboring city’s Main Street program, and it quickly became a community fall favorite. In 2025, approximately 50 scarecrows are registered to participate, making this our biggest year yet.
When families, schools, businesses, and community groups create scarecrows, they invest time, creativity, and resources in helping to build a sense of place in our historic downtown. But the actual impact happens when the community comes downtown to view the scarecrows and vote for their favorites in person. Every visit means more foot traffic in front of our local shops, restaurants, and service providers.
While people are here to enjoy the scarecrows, they are also grabbing lunch, shopping, or discovering a new favorite business. That circulation of dollars directly supports our small businesses, keeps money local, and strengthens the heartbeat of downtown.
By turning a fun community tradition into an in-person experience, Scarecrows Downtown not only celebrates creativity but also fuels economic growth. It is a win for families, a win for local businesses, and a win for the entire community.
Scarecrow made by Journeys in Community Living. Photo by Main Street Murfreesboro.
Scarecrow made by Kymaria House. Photo by Main Street Murfreesboro.
Scarecrow made by Rutherford County Facilities Management. Photo by Main Street Murfreesboro.
New research shows that Main Street businesses continue to struggle with economic uncertainty caused by tariffs and political changes, but they are hopeful that the holiday shopping season can provide stability and support.
Discover how Mount Vernon Downtown Association’s artisan retail market, The LIDO Collective, provides local artists with a place to build their confidence, learn business skills, and grow their client base – all while revitalizing their downtown core.
See how Atlanta’s small business owners and corridor leaders are breaking barriers through the B3 initiative, building resilience, honoring legacy, and shaping inclusive growth.
Atlanta, Georgia © Breaking Barriers to Business (B3)
