We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.
Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.
Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!
Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.
Community Spotlight: Women Leaders Series — Week Three
Each week this Women's History Month, Main Street America is spotlighting the stories of women leaders in local and coordinating Main Street programs. Women have played a critical role in the Main Street movement from the beginning, and many programs today are led by thoughtful and dedicated women who are making real change in their communities. Although they come from a variety of backgrounds and experiences, each of these women are passionate about community preservation and economic revitalization, and we hope their stories inspire your work as well!
Besty Sweeny, Director of Heritage Programming – Wheeling Heritage (WV)
Besty began her career as an architectural historian for a museum, but felt the calling of community-based work. This passion brought her to Wheeling Heritage, where she has been able to help people protect the buildings that matter to them. “My job in Wheeling has completely changed my life and allowed me to live in a way that feels so much more authentic to my community,” she said. One of her proudest achievements is the design work they provided for an 1870s rope warehouse. “What I learned from this experience is just how impactful our programming is, and how it can be the difference between historic preservation projects happening or not,” she said. She strongly encourages women to get involved in the movement: “We need more diverse voices representing the interests of community, and I find the Main Street role especially important as it acts as an example for so many.”
For the past 21 years, Vicki’s career has taken her across seven downtown communities and four states. “The Main Street concepts and philosophy clicked with my love of historic cultures, sense of community, and business background and I immediately knew that I had finally found my chosen career,” she said. She identified relationship building as the most important skill for a Main Street director. "Valuing the people of Main Street and building those relationships is key to growing leadership, meeting goals, advocating Main Street principles, and advancing the district's vision," she said.
Lindsey started in Main Street as an intern during her historic preservation graduate program. After graduating and starting work at a historic lighthouse, she found herself missing Main Street, and when she was given the chance to go back, she jumped at the opportunity. Her proudest achievement was achieving a 0% vacancy rate in her district. She strongly believes in the power of positivity, and she sees DEI as the future of the movement. “Having faith in and believing in people of all backgrounds who want to accomplish something great, whether it’s a volunteer or an entrepreneur, is the only way Main Street programs can truly demonstrate and practice equity and inclusion,” she said.
Hannah discovered Main Street in 2013 while working for an arts organization and she quickly fell in love with the concept of preservation-based economic development. “I loved the possibilities, the diversity of work and people to work with, and was excited by the potential of becoming a female change maker,” she said. She urges women with diverse backgrounds to explore the field, saying “Main Street leaders need to be versatile, patient, and engaged. The skills we have to have are as diverse as the businesses in our district and the people who visit.” She recognizes that are still many barriers put up against women in the field, but she is nevertheless optimistic. “It's a daily challenge to be taken seriously by serious traditional developers, but through demonstrating competency, leadership, and worth to my community, I've been able to pave the way for other women in my field and provide support in ways I never expected,” she said.
Kimberly entered Main Street through her consulting company. As she assisted them with a large fundraising event, she found herself getting more and more involved in helping craft a new mission, vision, and more, and eventually she was offered the executive director position. Six weeks later, the pandemic hit, throwing the Main Street into turmoil. She sees Melbourne Main Street’s efforts in this time as a great success, saying “I am extremely proud of the work our small team did to share real time information, help them secure local grants, PPP, Bridge Loans and other resources to keep them moving forward.” She offers this advice for women interested in a Main Street career: “we must work to not only preserve the history, but also embrace the future. Helping to blend them together is no simple task, but if you have a passion for people, your community and love to watch your work unfold before your eyes, this is the job for you!”
Urban Impact Inc., harnesses strategic investments and collaborative efforts to foster a vibrant and sustainable future, from visionary adaptive reuse ventures to transformative development grants for small businesses and property owners in Birmingham, Alabama's historic 4th Avenue Black Business District.
Online registration and the regular rate are available through Friday, April 26. Download the conference mobile app, sign-up for the attendee webinar, grab some Shop Main Street merch, get recommendations, and more!
With just a little over a month to go until we convene in Birmingham, Alabama, for the 2024 Main Street Now Conference from May 6-8, we are excited to announce that the full schedule is available online and the mobile app is ready for download.
From budgets and staffing to programming priorities and the myriad of backgrounds that bring people to Main Street, the insights and key findings from this year's trends survey provide a snapshot of the state of the Main Street Movement.
REV Birmingham and Woodlawn United share how they work to reenergize spaces and places in Birmingham, Alabama, through civic infrastructure projects in the city’s historic commercial corridors.
With a specially priced registration rate of $199, tailored education track, free lunch & learn session, and abundant networking opportunities, Main Street Now 2024 is made for civic leaders passionate about community preservation and economic development in historic downtowns and neighborhood commercial corridors.
Opportunities to experience time-tested Main Street Approach techniques and creative solutions in action abound in Birmingham with these great excursions.
Starting in early 2024, we will engage in an intensive program assessment of MSAI. We look forward to bringing an enhanced Main Street professional development experience to the network later in the year.
Founded in 2003 and currently housed within the Michigan Economic Development Corporation (MEDC), Michigan Main Street (MMS) recently celebrated 20 years of impact across 41 communities.
This three-week live, online course will prepare local leaders to more effectively work with small business owners in their districts and create an environment that is supportive of entrepreneurship.
We are excited to share a recent collaboration with Spark! Places of Innovation, a traveling exhibition curated by the Smithsonian Institution’s Museum on Main Street program.
We are excited to welcome Jenice Contreras to the Main Street America Board of Directors. Jenice has a long record of leadership across community and economic development with deep experience with equitable growth, small-scale development, and cultural preservation.
Join Main Street America experts in Vancouver, Wash., to gain first-hand experience in harnessing transformation strategies to successfully revitalize your Main Street!
We are excited to announce that 862 Main Street programs across the country have earned Accredited status, Main Street America’s top level of recognition.
The MSARP credential is the highest level of achievement offered through the Main Street America Institute, requiring dedication to completing a rigorous curriculum of online courses, readings, assignments, workshops, and a challenging final exam.
Over the course of three days, nearly 1900 Main Streeters from near and far gathered for dynamic educational sessions, immersive mobile workshops, and network-building activities.
Check out our new shop featuring clothing and apparel, accessories, home and office goods, and kids’ and baby items inspired by the Main Street Movement.
Main Street America is proud to recognize John Bry, Program Coordinator at Main Street Oakland County (MSOC) in Michigan, as the 2023 Mary Means Leadership Award recipient.
We’re excited to announce a new suite of resources designed for Main Street! The Main Street Foundations Series provides an overview of each Point through four comprehensive introductory videos, one-page guides, materials from our resource center, and more.
From the ongoing pivots needed to meet changing community needs to the timeless power of place, these are the most popular blog posts we published this year.
At the Opening Plenary at the Main Street Now Conference in Richmond, Virginia, Patrice Frey shared lessons and reflections from her past nine years at Main Street.
Leverage NC, a partnership between North Carolina Main Street and the North Carolina League of Municipalities, hosted a four-part webinar series titled Better Community Planning & Economic Development led by Ed McMahon, Chair Emeritus of Main Street America and a leading national authority on land use policy and economic development.
A series of small, incremental improvements, when taken together, provide momentum for long-term economic transformation and improved quality of life in a community.
The National Main Street Center, Inc. announced the 2017 Great American Main Street Award (GAMSA) during its annual conference in Pittsburgh, Pennsylvania.
The National Main Street Center and the Brookings Institution have jointly authored a response to Mr. Hyman’s piece, The Reality of Main Street, that is featured on Brookings’ blog.
Michigan Main Street Center was the first Coordinating Program to implement the new Main Street approach on a large scale. In this article, they share their robust process and valuable lessons.
Fritz the dog has made his way into the hearts of the residents of LaBelle, Florida, and helped our Main Street Community find a way to make what we do more noticeable.
Back in October 2015, we introduced the three key components of the refreshed Main Street Approach: inputs, outputs and Community Transformation Strategies.
For a lucky few downtowns, greatness may happen effortlessly with a strong sense of place that seems to develop organically and simply sustain itself. For most places, success doesn’t happen by chance.
While there have been over $1.2 billion in public and private investment in Wisconsin Main Street communities over the past 27 years, what really makes it special are the people and places that have been involved.
Although a “beach town,” Rehoboth Beach is open 365 days a year, and with that has the unique challenge of catering to both year-round residents and tourists within a wide range of ages, interests and economic levels
In communities across the country, hardworking business owners and buy local advocates come together to foster an organized effort to reinvent and revitalize Main Streets and downtown districts.
The National Main Street Center is pleased to announce that Cape Girardeau, Mo., Montclair Center, N.J., and Rawlins, Wyo. were selected as the 2015 Great American Main Street Award® (GAMSA) winners.