Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

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We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

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Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

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Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

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Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

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Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

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People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

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Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

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Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

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Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

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Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities

October 26, 2020 | Greater Ashmont Main Street: 2020 Great American Main Street Award Semifinalist Spotlight |

 Greater Ashmont Main Street worked to improve walkability by recruiting artists to paint murals throughout the district. Credit: Greater Ashmont Main Street

 On Oct. 30, we’ll announce the three winners of the 2020 Great American Main Street Award (GAMSA). In anticipation of the big reveal, we’re highlighting one GAMSA semifinalist per day on our blog, FacebookInstagram, and Twitter from Oct. 20 -29. We’ll not only spotlight their impressive efforts from previous years, but we’ve also checked in with each community to hear about how their downtowns have been impacted by the pandemic, how their programs have responded, and advice they’d give to other Main Street communities.  


Greater Ashmont Main Street • Boston, MA

Year Founded: 1999 | Population: 695,000 | Square Blocks in Commercial District: 11

Greater Ashmont Main Street has become an active, walkable district with inviting public spaces and vibrant shops and restaurants that embrace the area’s diversity. Anchored by a large transit hub, Greater Ashmont Main Street has implemented a range of people-centered placemaking projects to connect this formerly bifurcated district and bring more foot traffic downtown. They have also supported the growth of the small business community by actively courting new businesses to the district and encouraging residents to invest in local businesses. Using a data-driven approach, Greater Ashmont Main Street even developed a model to determine which businesses were of highest need in the district.

After extensive community feedback, Greater Ashmont Main Street created a public plaza for community gathering in historic Peabody Square and brought in four mixed-income residential projects. They raised more than $96,000 for the project, which was completed in May 2019. To improve walkability in the district, Greater Ashmont Main Street made small-scale improvements to the corridor by recruiting artists to paint murals throughout the district, installing planters along the 1.1-mile stretch, and partnering with businesses in the district to upgrade their signs and storefronts. With a linear park aimed at creating even more continuity and walkability on the way, Greater Ashmont Main Street has spurred an impressive transformation.

Follow Greater Ashmont Main Street on social media to keep up with their efforts:

Facebook: @greaterashmont

Instagram: @greaterashmont

Join us as we announce the GAMSA winners on Oct. 30 at 12pm EST during a special Main Street plenary at PastForward, the National Trust for Historic Preservation’s digital conferenceThe plenary is free to attend but registration is required! Tune in to the awards ceremony by registering  for the session via Zoom or the PastForward site. We will also be streaming the ceremony via Facebook Live.