Vision over Virality with Rachel Latimer, DANE Fragrance
In this episode of the Main Street Business Insights podcast, host Matt Wagner speaks with Rachel Latimer, Owner and Scent Specialist of DANE Fragrance in Ukiah, California.
As part of a new series on Main Street America’s online store, Shop Main Street, we’re highlighting the stories behind the amazing brands, makers, and producers along our Main Streets. Today, we’re highlighting DANE Fragrance, a perfumery based in Ukiah, California.
Click the link below to explore DANE Fragrance’s story.
Hear Rachel on the Main Street Business Insights Podcast
In July 2025, DANE Fragrance owner Rachel Latimer was featured on our Main Street Business Insights podcast. In the episode, host Matt Wagner, Chief Innovation Officer at Main Street America, spoke with her about her professional journey and the unique challenges faced by entrepreneurs in the fragrance manufacturing space.
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