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Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.
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Main Spotlight: 7 Unique Main Street Business Concepts
While we often associate Main Streets with quintessential shops and stores—such as indie bookstores and cute cafes—many districts are also home to a wide variety of unique, innovative, and fun small business concepts. We asked our members to share some of the coolest businesses located in their Main Street districts. Which of these 7 businesses would you visit?
Monsters on Main
The cuddliest monsters can be found at Monsters on Main in Denison, Texas, but they’re more than just couches and cushions. For 25 years, Nitia Musico owned and operated Rugs and Stuff, a manufacturer of high-end upholstered goods. In 2019, she expanded her business to Monsters on Main, the only business in the country that repurposes upholstery fabric scraps into little monster pillows. “The leftover piece has a new life as an adorable monster that brings smiles to the faces of young – and the young at heart – alike,” says her website.
Monsters on Main’s downtown location is a perfect example of Main Street success. “The completely remodeled historic building is a true mixed-use Main Street development with commercial space on the first floor and a spectacular loft on the second with roof deck,” said Jamie Crawley at Texas Main Street. We love a multi-use business in a multi-use space!
The BTYE Shop
Waiting for electronics repairs is a pain—but what if your repair shop was also a museum? At The BYTE Shop, located in JP Centre/South Main Streets in Boston, Massachusetts, you can get your computer repaired by while you peruse a unique collection of vintage and retro electronics, including the largest collection of historic home computers in New England.
“Visitors are welcome to turn on the computers and play with them,” said Ginger Brown, Executive Director at JP Centre/South. The collection includes vintage games, old floppy disks, and big old computers from the 1960s. There’s nothing like the nostalgia of that old dial-up tone to make you appreciate your current tech.
Coffee Cats
The first cat café in Iowa? Sounds like purrfection! Coffee Cats is located in Historic Valley Junction in West Des Moines, Iowa. Customers can sip locally sourced coffee while they play with adoptable cats from the Animal Rescue League of Iowa (ARL). Mary Jankowski created the business in partnership with the ARL, which helped her tour business locations and set up the best cat-friendly space.
“I think the setting in and of itself really helps a lot because people can spend some time in there and watch a cat’s personality and how they get along with the other cats and it just gives a little bit more of an opportunity to check things out,” said Jankowski in the Des Moines Register. The program has been a huge success. “Over 1000 animals have been adopted out since Coffee Cats opened three years ago,” said Steve Frevert of Historic Valley Junction.
The Block
Jump into some summer fun at The Block, a trampoline park in Downtown North Wilkesboro, North Carolina! The space is packed with over 8,000 square feet of trampolines, a roller rink, a laser tag arena, a battle beam pit, a ninja warrior course, and more. The Block is very popular with families and young people, especially teenagers. “A local organization, Wilkes Youth Life Development (WYLD), hosted a prom after party that had a huge turnout,” said Taylor Gann at Downtown North Wilkesboro Partnership.
The owners of The Block recently expanded their business with the purchase of a nearby vacant restaurant and parking lot. “In six short months, they revamped the interior and converted their private parking lot into an outdoor space with seating, turf, a playground, and more,” said Kenner. Community investments like this are at the heart of the Main Street Movement.
Zabuni Coffee
If you are looking for a culturally rich coffee experience, head to Zabuni Coffee in Grand Island, Nebraska. This coffee auction house markets and sells Kenyan coffee directly from the producers. Alongside coffee sales, they provide education about coffee origins, farmers, and communities in Kenya. The company was founded by Laban Njunguna, who grew up in Nairobi but settled in Nebraska with his wife. “We wanted to be that bridge that somehow adds value to farmers in Kenya and provides something special to the customers here,” said Njuguna to the Flatwater Free Press.
“Zabuni Coffee is hands down the most unique business in one of our Main Street districts,” said Elizabeth Chase at Nebraska Main Street Network. The retail shop and tasting room in Grand Island was a way for Njuguna to give back to his adopted community. “I love it here. For me, Nebraska values, Nebraska Nice, it’s a real thing…Nebraska adopted me,” said Njuguna.
Arc Light Media
Looking for the next true crime podcast the haunt your nightmares? According to CrimeCon UK, the best indie podcasts are coming out of Arc Light Media, a podcast production company based in Downtown Wabash, Indiana. The studio is owned by Shane Waters, a Downtown Wabash, Inc., board member.
Arc Light Media hosts three podcasts: Foul Play, which dives into a crime case each season; Hometown History, which researches the history of various towns; and It’s Frightful, a podcast about creepy paranormal experiences. “They produced the first-ever true crime podcast in 2014 and are considered pioneers in the industry,” says Andrea Zweibel at Downtown Wabash Inc. If you have a craving for creepy, Arc Light Media is the place to go!
Apothica Teas
Immerse yourself in a new world at this Victorian Steampunk tea shop in Niles, Michigan! Founded by Laura and Shane Hollister, Apothica Teas sells a range of yummy goods, including tea flights in test tubes, clotted cream and lemon custard, and “take and bake” items. Alongside their usual fare, they offer a wide range of experiences. Looking for a warm beverage late at night? Check out Insomia Café from 10pm to 1am. Want an elevated experience? Book an Afternoon High Tea! Ready to dive into fantasy? Book a seat at an Orc Feast.
“Since opening just prior to the pandemic, they have expanded two times, creating a conservatory in the space next door, and opening a banquet facility on the second floor of the building,” said Lisa Croteau at Niles DDA Main Street. Apothica Teas works with nearly two dozen artisans on a rotating basis to give customers an authentic taste of everything Niles has to offer. “Don't know which one of the nearly 90 teas they carry to choose? Roll the dice and let fate decide for you!” said Croteau.
Do you have a unique small business that your community loves? We want to hear about it! Tag us on social media @NatlMainStreet in any posts that show off the awesome small businesses on your Main Street.
Hestia Creations, a Main Street America Allied Member, is this quarter's Main Spotlight advertiser. For more information about the products and services they provide to Main Street organizations, click here >
Urban Impact Inc., harnesses strategic investments and collaborative efforts to foster a vibrant and sustainable future, from visionary adaptive reuse ventures to transformative development grants for small businesses and property owners in Birmingham, Alabama's historic 4th Avenue Black Business District.
In the last episode of season two of Main Street Business Insights, tune in as host Matt Wagner breaks down how to understand and synthesize local market data.
Sterling Main Street launched a brick and mortar retail incubator spaces. Executive Director Janna Groharing shares lessons they learned about organization, fundraising, and outreach.
In this episode of Main Street Business Insights, Matt sits down with Glen Ellis, owner of Sycamore Education, Dominion Catalyst Services, and Milady Coffeehouse in Fremont, Nebraska.
In this episode of Main Street Business Insights, Matt sits down with Jaime Courtney, President of Shoalwater Seafood, Derek King, Oyster Farm Director of Shoalwater Seafood, and Shane Thomas, Tribal Council Vice Chair of the Shoalwater Bay Indian Tribe.
Sarah Cole, owner of Abadir’s in Greensboro, Ala., was a 2023 Backing Small Businesses grantee. Abadir’s is a pop-up eatery specializing in seasonal and wholesome baked goods influenced by Egyptian traditions and flavors combined with inspiration from true Southern cuisine.
In this episode of the Main Street Business Insights podcast, Matt sits down with Casey Woods, Executive Director of Emporia Main Street in Emporia, Kansas.
In this episode of Main Street Business Insights, Matt sits down with Nicole Fleetwood and McKinzie Hodges, co-owners of Scratch Made Bakery in Amarillo, Texas.
Tylisya Gober, owner of Barbie Behavior Boutique in Oak Park, Mich., was a 2023 Backing Small Businesses grantee. Barbie Behavior is a women’s clothing boutique specializing in celebrity-inspired attire.
Tiffany Fixter, owner of Brewability in Englewood, Colorado, was a 2023 Backing Small Businesses grantee. Brewability is an inclusive brewery and pizzeria that employs adults with disabilities to brew craft beer.
We’re excited to announce that Main Street America will continue to offer virtual and on-demand small business training in 2024 through an evolved program, the Small Biz Digital Trainers program.
In this episode of Main Street Business Insights, Matt sits down with Tiffany Fixter, owner of Brewability, an inclusive craft brewery and pizzeria that employs adults with disabilities based in Englewood,
In this episode of Main Street Business Insights, Matt sits down with Jennifer Jones, co-owner of Good Times Coal Fired Pizza and Pub in Big Stone Gap, Virginia.
In this episode of Main Street Business Insights, Matt sits down with Bobby Boone, founder and Chief Strategist of &Access. Based in New Orleans, La., &Access creates data-driven and design-centric retail real estate solutions for historically excluded entrepreneurs and under-invested neighborhoods.
Tasha Sams, Manager of Education Programs, shares highlights of phase one of the Equitable Entrepreneurial Ecosystems (E3) in Rural Main Streets Program and the biggest takeaways from the workshop experiences.
In this video, learn more about the Williams’ family story, how the business is helping to revive downtown Helena, and the impact they’re having on a national level.
In this episode of Main Street Business Insights, Matt sits down with Derrick Braziel, owner of Pata Roja Taqueria and co-founder of MORTAR, in Cincinnati, Ohio.
Small Business Saturday is an important opportunity to show your support for local businesses. We asked business owners across the network what your support means to them.
Matt sits down with Jamie and Jerry Baker, co-owners and founders of Trendy Teachers, a teaching boutique and educational toy store located in downtown Rome, Georgia.
Middlesboro Main Street in Middlesboro, Ky., Puerto Rican Cultural Center in Chicago, Ill., and Sugar Creek Business Association in Charlotte, N.C., have each been awarded $100,000 through The Hartford Small Business Accelerator Grant Program in partnership with Main Street America.
Matt sat down with Anette Soto Landeros, co-owner of Casa Azul Coffee and President and CEO of the Fort Worth Hispanic Chamber of Commerce in Fort Worth, Texas.
Matt Wagner sat down with Danny Reynolds, president and owner of Stephenson's, an independently owned high-end fashion retailer in downtown Elkhart, Indiana.
Matt Wagner sat down with The Barbershop Conversation podcast team, co-hosts Kenneth Bentley and Davion Hampton along with executive producer Emory Green Jr., in Goldsboro, Florida.
This three-week live, online course will prepare local leaders to more effectively work with small business owners in their districts and create an environment that is supportive of entrepreneurship.
Meet the 2023 recipients for the Backing Small Businesses grant program, presented by American Express, to provide financial support to small business owners to address critical needs and make a positive impact in their local communities.
In partnership with Grow with Google, our digital coaches will work with businesses in their home states, with a focus on those that operate in small towns and rural communities.
Check out a deep dive into the results of our Spring 2023 Small Business Survey, plus insights to help inform the work of local leaders supporting entrepreneurs on Main Street.
Matt Wagner wrote an article for the OECD blog on how can small business owners can combine digital tools with the power of place to find sustainable success.
Inspired by a session at the 2022 Main Street Now Conference, Main Street Ottumwa has launched the Business Builder Academy, an entrepreneurship course to help aspiring business owners start their ventures.
Whether you are a seasoned American Express Small Business Saturday Neighborhood Champion or an entrepreneur joining this national movement for the first time, we’ve gathered a roundup of resources to support your “shop local” marketing efforts.
We spoke to three women who were awarded Inclusive Backing grants to learn more about their passions, their businesses, and their advice for other women.
From social media scavenger hunts to downtown passports, the Main Street network has used countless innovative ways to encourage their communities to Shop Small®—and had plenty of fun doing it.
#EquityRising, Old Algiers Main Street Corporation's new job training program, seeks to combat rising cost of living by helping residents train for careers that will allow them to stay in their neighborhood.
We spoke to three Black business owners who were awarded Backing Small Businesses grants from Main Street America and American Express to better understand their challenges, successes, and the kinds of support that have helped them the most.
Main Street Skowhegan opened their new Skowhegan Center for Entrepreneurship, a downtown space for co-working, meeting, entrepreneurial support, trainings, and education.
Main Street Charles City organizes their annual 'WonderFall' event, a business decorating contest designed to have some fun with the autumnal season as well as provide a reminder of the importance of curb appeal in attracting the public’s attention.
Leverage NC, a partnership between North Carolina Main Street and the North Carolina League of Municipalities, hosted a four-part webinar series titled Better Community Planning & Economic Development led by Ed McMahon, Chair Emeritus of Main Street America and a leading national authority on land use policy and economic development.
Main Street Arkansas has brewed a new engaging way for tourists and residents alike to explore local Arkansas commercial districts: the Main Street Arkansas Coffee Trail.
We spoke with two Black entrepreneurs in UrbanMain commercial districts: L. May Creations in the Austin neighborhood of Chicago and The Four Way in south Memphis, Tennessee.
We heard from organizations across the nation about the incredible impact their markets have had on community engagement, entrepreneur and small business support, and keeping their district vibrant.
The global pandemic gave us all a glimpse of a further dispersed future – a time when you don’t sit in a classroom at school, watch movies in a theater, or even go to the grocery store. Where do Main Streets fit in that model?
Being the only person in the know can be fun, exhilarating even. Except when you are the one person out of 600+ in a room and you know bad news is coming.
Fritz the dog has made his way into the hearts of the residents of LaBelle, Florida, and helped our Main Street Community find a way to make what we do more noticeable.
Altavista On Track, the local Main Street organization, is working to cultivate and sustain local entrepreneurs with an educational business launch competition, Pop-Up Altavista 2.0.
The first rule of conducting business is “make it simple.” The easier it is to pay for merchandise, get entertainment or obtain a service, the more likely it is that people will take advantage of those options.
Main Street communities across the country are no stranger to seeking creative strategies to solve their most nagging issues – vacant buildings, marketing downtown, bolstering retail to name a few.
To understand the role that immigrant business owners play in Boston’s small business ecosystem, you need only to walk through any Boston Main Streets district.
A lot of signs are necessary to make a downtown work well, but not every community knows what a good sign system looks like, or how instrumental it can be to the creation of a successful downtown.
Main Street Iowa, a program of the Iowa Economic Development Authority’s Iowa Downtown Resource Center, created a one-of-a-kind three-year program to provide help for performance venues located in Main Street districts.