September 13, 2023 | New on Main Street Business Insights: Hollerbach's German Restaurant | By: Liz Shenk, Manager of Marketing & Outreach |

In this week’s episode of Main Street Business Insights, host Matt Wagner sat down with the CEO of Hollerbach’s German Restaurant in downtown Sanford, Fla., Christina Hollerbach. In addition to providing an authentic German food and beverage experience to guests, Hollerbach’s also includes a German market, art gallery, outfitters, and an entertainment venue. In 2019, Hollerbach’s founded the Hollerbach’s Has Heart Family Foundation to provide grants to hospitality workers to pursue education and/or business certifications and provided financial relief to hospitality workers throughout the global pandemic. 

The restaurant was opened in 2001 by Christina’s parents, Linda and Theo Hollerbach. Christina transitioned into the role of CEO in 2020. As CEO, Christina focuses on the importance of creating a healthy organizational culture by instilling a sense of community among her employees. In her conversation with Matt, Christina discusses how she has created and led a thriving company culture through the pandemic and beyond, her strategies for growth and expansion, and advice for newer Main Street business owners.  

Listen to their conversation here.

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Stay tuned for next week’s episode featuring Lindsay McDonald Goodson, owner of McDonald Plumbing in Milledgeville, Georgia.