In 2010, American Express founded Small Business Saturday® to back small businesses and keep communities thriving. Main Street America has been a proud supporter since the beginning, and we are honored to once again team up with American Express to help rally communities to support their local businesses for Small Business Saturday on November 29, 2025.
We invite you to be a 2025 Neighborhood Champion to help boost the small businesses at the heart of our Main Streets. While supporting small businesses is important all year long, this one day can make a monumental difference in the lives of small business owners. Let’s rally together to make it the strongest, most impactful Small Business Saturday yet!
The application opens in early October and will remain open until mid-November, or until all the spaces are filled. Complimentary merchandise kits will begin shipping within the first week of the application opening, so we recommend signing up as early as possible to receive your kit with plenty of time to get prepared before Small Business Saturday on November 29th this year.
As in past years, all Main Street America members have been pre-qualified to serve as Neighborhood Champions on a first-come, first-served basis. Space is limited so claim your spot before applications close. All you need to do is fill out a brief Neighborhood Champion application and indicate you were referred by the Main Street America network.
Mark your calendars and check back on our blog for the link and information to apply.
You can read more about the Neighborhood Champion program on the American Express website.