Board Spotlight: Local Stories from the Board of Directors
John Mitterholzer, Deshea Agee, Michael Wagler, Chris Wilson, and Mary Helmer Worth share stories from their time at the local level and how those experiences shape their perspectives today.
Speakers kick-off a session at Main Street Now 2024. © Alicia Gallo
Join us for a three-part summer webinar series revisiting some of the most popular sessions from the 2024 Main Street Now Conference. Experts from across the network will share their knowledge and practical information on a range of perennial Main Street topics. Keep reading to learn more and register.
Make sure to scroll all the way down to check out the full line-up, featuring a newly added webinar on July 25!
How to Measure Your Downtown’s Impact
When: Thursday, July 11, at 12:00 p.m.-1:00 p.m. CDT
Speaker: Molly Alexander, Imagine the Possibilities (ITP) Consulting
How we measure success lays the foundation for our work, advocacy, and investment in downtown and Main Street communities. We often utilize measurements to prove we have created a return on investment, but these measurements can lack the human connection to our work and can place a hierarchy of decision-making that excludes community. In this webinar, you will learn how to measure and increase your downtown’s Return on Emotion ROE©, providing you with a new tool to increase the importance of people and community in your work. Register here >
Activate the First 16 Feet
When: Thursday, July 18, at 12:00 p.m.-1:00 p.m. CDT
Speakers: Ed Sharrer and Layne Ferguson, YARD & Company
People experience Main Street at a human scale, which can be measured in a three-dimensional First 16 Feet: 16 feet out from a building façade and 16 feet from the ground up. It is the most important determinant of safe and active street life, and is also often the most overlooked. This webinar will help you focus on the area where shared human experiences are most felt and learn small interventions to unlock the energy of the First 16 Feet in your district. Register here >
Data-Led Placemaking
When: Thursday, July 25, at 12:00 p.m.-1:00 p.m. CDT
Speaker: Julie McKinney, REV Birmingham
Learn how to use geo-fencing, QR codes, and data to strategically plan, implement, and measure placemaking. From pop-up performances to long-term economic development plays, effective placemaking requires understanding how your community interacts with your district — or doesn’t interact with your district — and why. Planning with data strengthens your efforts and gives you a basis from which to measure success. See scalable data-led planning and placemaking examples from Birmingham that you can consider for your Main Street. Register here >
Live webinar presentations are available to anyone; registration is required. All webinars will be recorded and made available on-demand in the Knowledge Hub (member login required).
Questions? Email info@mainstreet.org
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