Retail Matters 2024 Report
Produced in partnership with Virginia Retail Alliance, the 2024 Retail Matters research report features the economic, consumer, and technology trends impacting a wide spectrum of entrepreneurs and small business owners.
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- Cash Mobs Not a Crime Spree but a Shopping Spree (PDF) 203.1 KB
Cash Mobs: Not a Crime Spree, but a Shopping Spree
First there were “flash mobs.” Now there are cash mobs, the shop-local equivalent. At these events, ‘mobs’ of people visit a small business with the commitment to spend at least $20 each. These fun promotions drive people downtown, bring new business to downtown retailers, and introduce customers to new stores. Find out why cash mobs are perfect for Main Street businesses, how to organize them, and how to keep them fun!
Published in Main Street Now Journal. Written by Andrea L. Dono.
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