Retail Matters 2024 Report
Produced in partnership with Virginia Retail Alliance, the 2024 Retail Matters research report features the economic, consumer, and technology trends impacting a wide spectrum of entrepreneurs and small business owners.
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This report from the Kauffman Foundation presents four indicators that track early-stage entrepreneurship for the years 1996 – 2020: rate of new entrepreneurs, which reflects the number of new entrepreneurs in a given month; opportunity share of new entrepreneurs is the percentage of new entrepreneurs who created their businesses out of opportunity instead of necessity; startup early job creation is the total number of jobs created by startups per capita; and startup early survival rate is the one-year average survival rate for new firms. National trends are reported for the four indicators as well as some demographic trends for the rate of new entrepreneurs and opportunity share of new entrepreneurs.
Published by Kauffman Foundation.
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