Fostering Connection on Main Street
Join the conversation about how the decline in social connection is taking shape and how organizations like Main Street programs can strengthen trust, belonging, and connection within their communities.
Marion, Iowa © Tasha Sams
We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.
Emporia, Kansas © Emporia Main Street
Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.
Chicago, Illinois © Main Street America
Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!
Waterloo, Iowa © Main Street Waterloo
Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.
Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street
Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.
Join the conversation about how the decline in social connection is taking shape and how organizations like Main Street programs can strengthen trust, belonging, and connection within their communities.
In this annual predictions episode, host Matt Wagner analyzes the intersection of society, technology, and economic trends to forecast what's ahead for small businesses and Main Streets. Drawing from consumer data, industry reports, and Main Street America's latest research, Matt identifies eight key trends that will impact everything from retail strategies to food and beverage concepts to financing models.
The Main Street America Board Handbook provides a comprehensive overview of the Main Street Approach, board member fundamentals, and Main Street policies and procedures, as well as tools, resources, and templates to set boards up for success.
Whether you're a small-scale producer considering expansion, a Main Street director supporting makers and manufacturers, or a business owner wondering how to compete with mass market, this conversation offers practical insights on building a manufacturing business without leaving downtown.
In this special roundtable episode, host Matt Wagner sits down with community leaders from Spruce Pine, North Carolina, one year after Hurricane Helene devastated their downtown.
In this episode, host Matt Wagner sits down with Angela Mallett, founder of Honeybee Sage Wellness & Apothecary in Milwaukee, Wisconsin. In their conversation, Angela shares her intentional approach to growth, one that prioritizes community care and cultural healing over rapid expansion.
Based on Main Street America's experience with the Thriving Communities Program, this toolkit provides actionable guidance and resources to help communities succeed with ambitious and impactful transportation projects.
In this data-driven conversation, host Matt Wagner sits down with Mike Powe, Senior Director of Research at Main Street America, to break down findings from their Fall 2025 Small Business Survey
The Main Street America Community Evaluation Framework outlines what it means to be a highly successful Main Street program and sets a path for growth and development. Explore our full suite of resources designed to support local Main Street programs in aligning their efforts with the Main Street Approach and preparing for annual self-assessments for national designation.
In this episode, host Matt Wagner discusses the 2025 holiday trends for small businesses, focusing on consumer spending forecasts, inventory management, and the impact of economic factors like tariffs.