Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities 2025 Annual Report Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Member Hub Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Academy Small Business Support Small Business Hub Funding Opportunities Allied Member Services Main Street Insurance
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities
Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities 2025 Annual Report Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Member Hub Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Academy Small Business Support Small Business Hub Funding Opportunities Allied Member Services Main Street Insurance
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities

Fostering Connection on Main Street

Join the conversation about how the decline in social connection is taking shape and how organizations like Main Street programs can strengthen trust, belonging, and connection within their communities.

  • The Main Street Approach
March 4, 2026
Fostering Connection on Main Street presentation title slide
Video

8 Predictions for 2026: What Small Business Owners Needs to Know

In this annual predictions episode, host Matt Wagner analyzes the intersection of society, technology, and economic trends to forecast what's ahead for small businesses and Main Streets. Drawing from consumer data, industry reports, and Main Street America's latest research, Matt identifies eight key trends that will impact everything from retail strategies to food and beverage concepts to financing models.

  • Small Business & Entrepreneurship
February 3, 2026
Designed photo with Main Street Business Insights / Main Street America lock-up logo, text reading, "2026 Predictions for Small Businesses w/ host Matt Wagner, MSA Chief Innovation Officer," and photo of downtown area.
Podcast

Board Handbook

The Main Street America Board Handbook provides a comprehensive overview of the Main Street Approach, board member fundamentals, and Main Street policies and procedures, as well as tools, resources, and templates to set boards up for success.

  • The Main Street Approach
  • People Management and Work Planning
January 29, 2026
A family walking through a busy street market with vendor stalls

San Marcos, Texas. Photo by Steve Anderson, City of San Marcos.

Publication

Small-Scale Manufacturing on Main Street (The Sweet Granada Chocolate Shop)

Whether you're a small-scale producer considering expansion, a Main Street director supporting makers and manufacturers, or a business owner wondering how to compete with mass market, this conversation offers practical insights on building a manufacturing business without leaving downtown.

  • Small Business & Entrepreneurship
January 28, 2026
Designed image with photo of sign saying "The Sweet Granada Chocolate Shoo" with the text: Small-Scale Manufacturing The Sweet Granada Kim Redeker Main Street Business Insights Main Street America
Podcast

Recovering After Catastrophe (DT’s Blue Ridge Java)

In this special roundtable episode, host Matt Wagner sits down with community leaders from Spruce Pine, North Carolina, one year after Hurricane Helene devastated their downtown.

  • Small Business & Entrepreneurship
December 3, 2025
Designed image with text, "Recovering After Catastrophe" with logo for Main Street Business Insights and Main Street America, with photo of interior of business with significant flood damage.
Podcast

Growing a Business with Intention (Honeybee Sage Wellness & Apothecary)

In this episode, host Matt Wagner sits down with Angela Mallett, founder of Honeybee Sage Wellness & Apothecary in Milwaukee, Wisconsin. In their conversation, Angela shares her intentional approach to growth, one that prioritizes community care and cultural healing over rapid expansion.

  • Small Business & Entrepreneurship
December 10, 2025
Designed image with text "Growing a Business with Intention: Honeybee Sage, Angela Malett" with a photo of a smiling woman. Main Street Business Insights + Main Street America logos in top left corner.
Podcast

In this data-driven conversation, host Matt Wagner sits down with Mike Powe, Senior Director of Research at Main Street America, to break down findings from their Fall 2025 Small Business Survey

  • Small Business & Entrepreneurship
November 19, 2025
Designed image with Main Street Business Insights and Main Street America logos, with text "Fall 2025 Small Business Trends" and "Mike Powe Director of Research Main Street America" with photo of exterior of business with fall decorations.
Podcast

Community Evaluation Framework

The Main Street America Community Evaluation Framework outlines what it means to be a highly successful Main Street program and sets a path for growth and development. Explore our full suite of resources designed to support local Main Street programs in aligning their efforts with the Main Street Approach and preparing for annual self-assessments for national designation.

  • The Main Street Approach
November 12, 2025
Aerial view of a community event in an open green space bordered by a road and train tracks; in the background, a downtown district is visible.

Johnson City, Tennessee. Photo by Johnson City Aerial Photography

Toolkit

Holiday Prep 2025

In this episode, host Matt Wagner discusses the 2025 holiday trends for small businesses, focusing on consumer spending forecasts, inventory management, and the impact of economic factors like tariffs.

  • Small Business & Entrepreneurship
November 12, 2025
Main Street Business Insights Logo and Main Street America Logo in top left corner, text reading, "Insights for the 2025 Holiday Season," photo of interior of small business
Podcast

Notice

This is a preview version of the website. Some content may not be up to date.