Vancouver's Downtown Association (VDA) is making a splash in the rainy season with its innovative Yellow Umbrella Share Program. Embracing the spirit of hospitality, VDA's Promotions Committee has launched this thoughtful initiative to ensure that downtown patrons stay dry and comfortable while exploring the city.

The Yellow Umbrella Share Program allows both customers and employees the convenience of borrowing vibrant yellow umbrellas at no cost. The cheerful umbrellas not only serve a functional purpose but also add a pop of color to the city streets. Patrons can easily pick up an umbrella at one of the 30 strategically located stations, which include retail shops, restaurants, and professional services.

What sets this program apart is its simplicity and accessibility. The yellow umbrellas and accompanying stands feature QR codes that link users to an easy-to-use GPS-enabled walking map, guiding them back to VDA-branded receptacles. This ensures a hassle-free return process, encouraging patrons to explore and enjoy the downtown area without worrying about the logistics of returning the borrowed umbrella.

One of the delightful outcomes of the program is that the streets light up with our vibrant yellow umbrellas in the rainy Pacific Northwest. The program has seen decent retention rates over time, and VDA consistently refills the umbrella supply annually. Interestingly, if patrons happen to take the umbrella home with them, it acts as a subtle yet effective reminder to return downtown and support local businesses. The yellow umbrellas become a symbol of connection and community, encouraging individuals to come back and be part of the vibrant downtown experience.

Learn more: www.vdausa.org/umbrellashare