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Community Spotlight: Sharing Umbrellas with Vancouver Downtown Association
Yellow umbrellas available for visitors to downtown Vancouver. Photo courtesy of Vancouver Downtown Association.
Vancouver's Downtown Association (VDA) is making a splash in the rainy season with its innovative Yellow Umbrella Share Program. Embracing the spirit of hospitality, VDA's Promotions Committee has launched this thoughtful initiative to ensure that downtown patrons stay dry and comfortable while exploring the city.
The Yellow Umbrella Share Program allows both customers and employees the convenience of borrowing vibrant yellow umbrellas at no cost. The cheerful umbrellas not only serve a functional purpose but also add a pop of color to the city streets. Patrons can easily pick up an umbrella at one of the 30 strategically located stations, which include retail shops, restaurants, and professional services.
What sets this program apart is its simplicity and accessibility. The yellow umbrellas and accompanying stands feature QR codes that link users to an easy-to-use GPS-enabled walking map, guiding them back to VDA-branded receptacles. This ensures a hassle-free return process, encouraging patrons to explore and enjoy the downtown area without worrying about the logistics of returning the borrowed umbrella.
One of the delightful outcomes of the program is that the streets light up with our vibrant yellow umbrellas in the rainy Pacific Northwest. The program has seen decent retention rates over time, and VDA consistently refills the umbrella supply annually. Interestingly, if patrons happen to take the umbrella home with them, it acts as a subtle yet effective reminder to return downtown and support local businesses. The yellow umbrellas become a symbol of connection and community, encouraging individuals to come back and be part of the vibrant downtown experience.
REV Birmingham and Woodlawn United share how they work to reenergize spaces and places in Birmingham, Alabama, through civic infrastructure projects in the city’s historic commercial corridors.
Learn how the Little Five Points neighborhood of Atlanta uses this unique mural program to celebrate Valentine's Day and raise important funding for their work.
Parking is a challenging problem for many Main Streets. We explored the arguments for and against free parking, and a method for conducting an inventory of parking in your downtown.
In big cities and small towns, people face increasing danger when navigating communities on foot. As advocates for connected and walkable downtowns, Main Streets have a crucial role to play in increasing pedestrian safety.
To celebrate National Parks and Recreation Month, we explored three innovative and interesting parks-based projects and collaborations in Main Street communities.
Main Street America was awarded $5.9 million to support 20 communities in the Main Streets Community of Practice through the Department of Transportation's Thriving Communities Program over the next two years.
The City of Leeds, AL welcomed a new downtown mural over the holidays that has brought a sense of excitement and anticipation for the continuing efforts to focus on the Leeds downtown district.
What is more Iowan than turning grain bins into public art? Learn how Main Street Coon Rapids created these beautiful murals to celebrate their downtown.
The AARP Community Challenge program gives out quick-action grants to activate public spaces. Meet some of the Main Streets awarded grants through the program this year.
To support Georgia Main Streets throughout the recovery process and position them for long-term sustainability, Main Street America launched the Georgia Main Street Innovation Grant Program, made possible through generous support from The Williams Family Foundation of Georgia.
We heard from organizations across the nation about the incredible impact their markets have had on community engagement, entrepreneur and small business support, and keeping their district vibrant.
In contrast, the Main Street Program in Laramie, Wyoming, is thriving, having successfully cultivated millions of dollars to help fill these vacant, blighted spaces with permanent structures.
In 2016, the North Carolina Main Street & Rural Planning Center partnered with the University of North Carolina at Greensboro’s Department of Interior Architecture (UNCG) to provide design assistance to Main Street communities.
Placemaking is a strategy that Six Corners Association has enthusiastically applied to our community development efforts because of its seamless integration with the Main Street Approach.
In 2015, the Wisconsin Economic Development Corporation (WEDC) partnered with the University of Wisconsin–Madison to engage Wisconsin Main Street organizations and farmers markets in the Metrics and Indicators for Impact – Farmers Markets (MIFI-FM) toolkit.
The local Main Street organization, Downtown Milford Inc., is trying to address these shifting demographics by creating a more inclusive sense of community.
This is the story of how a National Endowment for the Arts gathering in DC inspired the leaders of a small town in Appalachia to connect with those in Milwaukee to transform a neglected park.
Main Street communities across the country are no stranger to seeking creative strategies to solve their most nagging issues – vacant buildings, marketing downtown, bolstering retail to name a few.
This article is the second in a series on corridors and the important role they play in Main Street revitalization. The previous article focused on the historic origins of corridors, corridor types, and functions that they serve in our communities.
While the Main Street program may not take the lead in corridor enhancements, it can be a vital partner and advocate for improvements in overall community appearance.
A lot of signs are necessary to make a downtown work well, but not every community knows what a good sign system looks like, or how instrumental it can be to the creation of a successful downtown.