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Marion, Iowa © Tasha Sams
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Each year, Little Five Points in Atlanta, Georgia, invites the community to celebrate Valentine's Day in style with their Valentine's Murals promotion. Community members can pay to have initials, names, or other romantic messages added to a large mural in the district. All funds support the work of the Little Five Points Business Association. We spoke to Reid Koski, Main Street Coordinator for Little Five Points, to learn more.
How did you come up with the idea for the Valentine’s Murals?
Before the pandemic, we used to sell sponsor space on a wall for our Halloween Festival & Parade and had a local artist paint brand logos. However, when we were unable to host that event in 2021, we decided to turn the concept on its head and do something that both supported our individual community members and raised money for our organization. Our district is known for its colorful street art, and we thought that giving people the opportunity to include a loved one among L5P's other art would make a wonderful Valentine's surprise! The unveiling has become a fun, feel-good tradition for our community and this is our fifth year running the heart mural promotion.
Who is the artist? What was the selection process?
This year's Valentine's Mural artist is Gums (@_sw0llen.gum). Gums is a local graffiti artist who, last year, painted one of our patio tables as part of our General Motors Main Street placemaking grant.
How do the Valentine’s Murals help support the Little 5 Points Business Association?
Every dollar we get in we put back into our community. There is never a lack of ways that money helps us support safety, business promotion, and community activities.
What feedback have you received in past years? How does the community feel about the promotion?
The feedback is great! It's really special and fun to see people get surprised by their significant other. We see hugs and kisses and sometimes even a few tears. It really is a wonderful romantic gesture. The wall we use would otherwise be covered in tags, so it's great to contribute to our community's arts culture with something vibrant and meaningful. Local entrepreneurs have also used the mural as a way to promote their own businesses which fits our district's ethos better than other walls with corporate branding or advertisements.
Any advice for Main Streets looking to set up a similar promotion?
Do it! Find an artist you trust, find a theme that fits your community, and a landlord willing to donate a wall. Get a sketch or mock-up from the artist before you commit and make sure they can follow a deadline. During our first year doing this, we had creative conflicts with the original artist and had to find a replacement quickly! Make sure to set up an easy way for people to purchase a heart online and that can keep track of orders in a way the artist can interpret. Take lots of fun photos of the day. We like to have flowers and candy to give out as the Valentines show up for their surprise.
REV Birmingham and Woodlawn United share how they work to reenergize spaces and places in Birmingham, Alabama, through civic infrastructure projects in the city’s historic commercial corridors.
Learn how this Louisiana town has used an accessibility-first approach to build a welcoming and inclusive community.
Downtown Ruston, Louisiana. Photo by Henry McCoy.
Learn how micromobility can increase access, equity, and inclusion in your Main Street with examples from local programs across the network.
This Washington Main Street is encouraging people to brave the rainy weather with their free umbrella share program.
Parking is a challenging problem for many Main Streets. We explored the arguments for and against free parking, and a method for conducting an inventory of parking in your downtown.
Miami, FL © Matt Alaniz
Learn how Bainbridge Island Downtown Association leverages their connection to the ferry to create a walkable and vibrant downtown.
Bainbridge Island, WA © Anna Carson
An innovative artistic project brings new life to the alleyways in Billings, Montana.
Billings, MT © Downtown Billings Alliance
In big cities and small towns, people face increasing danger when navigating communities on foot. As advocates for connected and walkable downtowns, Main Streets have a crucial role to play in increasing pedestrian safety.
Lansing, Michigan © Lansing 5:01
Learn how you can participate in the Thriving Communities program as a capacity builder or how you can receive support from the program.
To celebrate National Parks and Recreation Month, we explored three innovative and interesting parks-based projects and collaborations in Main Street communities.
Waterloo, Iowa, shares advice and lessons learned from their e-scooter program.
Learn how you can harness design principles and strategies to create a cooler, more welcoming downtown.
Main Street America was awarded $5.9 million to support 20 communities in the Main Streets Community of Practice through the Department of Transportation's Thriving Communities Program over the next two years.
The City of Leeds, AL welcomed a new downtown mural over the holidays that has brought a sense of excitement and anticipation for the continuing efforts to focus on the Leeds downtown district.
Leeds, AL © Jeremy Dove
What is more Iowan than turning grain bins into public art? Learn how Main Street Coon Rapids created these beautiful murals to celebrate their downtown.
Coon Rapids, IA © Main Street Coon Rapids
Pollinator gardens are fantastic ways to increase green space, promote sustainability, and educate your community on the local environment.
Crofton, MD © Kerry Kelly
The AARP Community Challenge program gives out quick-action grants to activate public spaces. Meet some of the Main Streets awarded grants through the program this year.
Learn how these outdoor microspaces can contribute to more vibrancy in our public spaces.
Chairman Emeritus Ed McMahon explores the power of place in creating spaces people love.
Boise, ID © christiannafzger
To support Georgia Main Streets throughout the recovery process and position them for long-term sustainability, Main Street America launched the Georgia Main Street Innovation Grant Program, made possible through generous support from The Williams Family Foundation of Georgia.
Thomasville, GA © Thomasville Main Street
Intentional placemaking has had many unexpected benefits for this Alabama town.
Wetumpka, AL © Jenny Sue Stubbs
We heard from organizations across the nation about the incredible impact their markets have had on community engagement, entrepreneur and small business support, and keeping their district vibrant.
Appealing to mobility-challenged shoppers yields benefits beyond the store.
In contrast, the Main Street Program in Laramie, Wyoming, is thriving, having successfully cultivated millions of dollars to help fill these vacant, blighted spaces with permanent structures.
In this article we’ll explore the process of planning, funding, installing, operating, and enjoying music on your Main Street.
In 2016, the North Carolina Main Street & Rural Planning Center partnered with the University of North Carolina at Greensboro’s Department of Interior Architecture (UNCG) to provide design assistance to Main Street communities.
Placemaking is a strategy that Six Corners Association has enthusiastically applied to our community development efforts because of its seamless integration with the Main Street Approach.
How one Wyoming Main Street implemented a free bike share program.
In 2015, the Wisconsin Economic Development Corporation (WEDC) partnered with the University of Wisconsin–Madison to engage Wisconsin Main Street organizations and farmers markets in the Metrics and Indicators for Impact – Farmers Markets (MIFI-FM) toolkit.
The local Main Street organization, Downtown Milford Inc., is trying to address these shifting demographics by creating a more inclusive sense of community.
This is the story of how a National Endowment for the Arts gathering in DC inspired the leaders of a small town in Appalachia to connect with those in Milwaukee to transform a neglected park.
Main Street communities across the country are no stranger to seeking creative strategies to solve their most nagging issues – vacant buildings, marketing downtown, bolstering retail to name a few.
This article is the second in a series on corridors and the important role they play in Main Street revitalization. The previous article focused on the historic origins of corridors, corridor types, and functions that they serve in our communities.
Façade appearance is a critical aspect of the overall aesthetic appeal and unique character of downtown.
While the Main Street program may not take the lead in corridor enhancements, it can be a vital partner and advocate for improvements in overall community appearance.
Street pole banners preserve the historic character of main streets while fostering community awareness and engagement.
With strong community support, the Library Foundation was able to raise over $1.2 million dollars in private donations.
A lot of signs are necessary to make a downtown work well, but not every community knows what a good sign system looks like, or how instrumental it can be to the creation of a successful downtown.
A key goal of the Atlanta Streetcar is to attract investment to and revitalize the neighborhoods along the streetcar alignment.
