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Today, we’re announcing the national launch of our new Grow with Google Digital Coaches partnership in rural Main Street communities in Georgia, Iowa, Michigan, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina and Virginia. In partnership with Grow with Google, these new coaches will work with businesses in their home states, with a focus on those that operate in small towns and rural communities. Digital Coaches will offer ongoing workshops on topics designed to help small businesses grow and thrive, including connecting with customers, selling online, and improving productivity – all for free.
"We are thrilled to work alongside the Grow with Google team to bring free digital skills training to small business owners across the country," said Hannah White, Interim President & CEO at Main Street America. "Led by local experts, these trainings will equip business owners with the skills they'll need to thrive in an increasingly digitally based economy. On both a local and national level, we believe supporting local entrepreneurs is essential to creating more vibrant neighborhoods, commercial corridors, and Main Streets. This partnership is instrumental in helping us continue to work towards this goal."
Owning a small business is rewarding, but also challenging. Small business owners also have to deal with finding new customers, sustaining operations, rising costs and keeping up with the latest technology.
“I am so proud to work on the Grow with Google Digital Coaches program, which connects diverse small businesses across the country with local marketing experts and entrepreneurs who provide live training and hands-on coaching to help them grow,” said Senior Marketing Manager at Grow with Google, Lucy Pinto. “Digital Coaches are successful business leaders who are from the communities they serve and who help local entrepreneurs achieve their goals.”
Small business owners frequently wear many hats: they may spend 12 hours a day running a restaurant, but they also need to be an accountant, a marketer, a customer service rep and an IT support person. Digital Coaches help lighten this load by equipping business owners with the digital skills they need.
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To learn more about Grow with Google Digital Coaches or sign up for a training in your area,
visit grow.google/digital-coaches.
See how Atlanta’s small business owners and corridor leaders are breaking barriers through the B3 initiative, building resilience, honoring legacy, and shaping inclusive growth.
Learn proven strategies for taking over a small business from other entrepreneurs who have successfully navigated business succession.
The USDA Rural Business Development Program brought coaching and peer learning opportunities to small business owners in Wyoming, Kentucky, and California. Here is how you can also develop a business development coaching program that supports Main Street businesses, providing them with technical skills and support networks for success.
