Marion, Iowa © Tasha Sams
We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.
Emporia, Kansas © Emporia Main Street
Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.
Chicago, Illinois © Main Street America
Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!
Waterloo, Iowa © Main Street Waterloo
Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.
Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street
Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.
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We’re excited to announce a new suite of resources designed for Main Street! The Main Street Foundations Series provides an overview of each Point through four comprehensive introductory videos, one-page guides, materials from our resource center, and more. Whether you are just beginning your journey as a Main Street leader or are looking to refresh your skillset, this series is for you!
Dive in by exploring the videos below and stay tuned for video spotlights arriving in your inbox and appearing on our social media channels over the coming weeks.
Economic Vitality is at the core of a Main Street community. It involves taking a proactive, collaborative approach to building and growing a diverse economic base through smart new investment, cultivating a robust ecosystem for small businesses, focusing on the unique assets of your community, and fostering equity and inclusion to create an environment to help build local wealth. Learn more >
Design supports a community’s transformation by enhancing the physical and visual elements of downtown while capitalizing on the unique assets that set the commercial district apart. In this video, we provide an introductory overview of the guiding principles, tools and incentives, and day-to-day and future-focused considerations that propel the Main Street movement. Learn more >
Organization creates a shared vision that converts the Main Street program’s mission into clear goals, defines the organization’s role in revitalizing the downtown or commercial corridor using an approach that fits the neighborhood, and builds structure for the board and staff. Organization also involves creating a strong foundation for a sustainable revitalization effort through the cultivation of strong partnerships, community involvement, and resources. Learn more >
Promotion positions your downtown or neighborhood commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases your community’s unique characteristics, culture, history, and defining features. Effective promotion activities help change or enhance the image of your downtown, preserve its unique heritage, and support its reputation as the place for residents to shop, work, live, have fun, and invest. Learn more >
Save the series playlist and subscribe to our YouTube channel here >
Community Heart & Soul, a Main Street America Allied Member, is this quarter's Main Spotlight advertiser. For more information about what they do to support Main Street organizations, click here.
Discover how Mount Vernon Downtown Association’s artisan retail market, The LIDO Collective, provides local artists with a place to build their confidence, learn business skills, and grow their client base – all while revitalizing their downtown core.
Help us welcome Buffy Skee from Oklahoma Main Street, Liz Parham from North Carolina Main Street, and Frances Jo Hamilton from Heritage Ohio as they join the Coordinating Programs Leadership Council.
New research dives into the challenges and needs of Main Street leaders in Boston and North Carolina and provides recommendations for support and resources to help local leaders succeed.
