We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.
Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.
Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!
Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.
Main Spotlight: Introducing the Main Street Foundations Series
We’re excited to announce a new suite of resources designed for Main Street! The Main Street Foundations Series provides an overview of each Point through four comprehensive introductory videos, one-page guides, materials from our resource center, and more. Whether you are just beginning your journey as a Main Street leader or are looking to refresh your skillset, this series is for you!
Dive in by exploring the videos below and stay tuned for video spotlights arriving in your inbox and appearing on our social media channels over the coming weeks.
Economic Vitality
Economic Vitality is at the core of a Main Street community. It involves taking a proactive, collaborative approach to building and growing a diverse economic base through smart new investment, cultivating a robust ecosystem for small businesses, focusing on the unique assets of your community, and fostering equity and inclusion to create an environment to help build local wealth. Learn more >
Design
Design supports a community’s transformation by enhancing the physical and visual elements of downtown while capitalizing on the unique assets that set the commercial district apart. In this video, we provide an introductory overview of the guiding principles, tools and incentives, and day-to-day and future-focused considerations that propel the Main Street movement. Learn more >
Organization
Organization creates a shared vision that converts the Main Street program’s mission into clear goals, defines the organization’s role in revitalizing the downtown or commercial corridor using an approach that fits the neighborhood, and builds structure for the board and staff. Organization also involves creating a strong foundation for a sustainable revitalization effort through the cultivation of strong partnerships, community involvement, and resources. Learn more >
Promotion
Promotion positions your downtown or neighborhood commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases your community’s unique characteristics, culture, history, and defining features. Effective promotion activities help change or enhance the image of your downtown, preserve its unique heritage, and support its reputation as the place for residents to shop, work, live, have fun, and invest. Learn more >
Community Heart & Soul, a Main Street America Allied Member, is this quarter's Main Spotlight advertiser. For more information about what they do to support Main Street organizations, click here.
Urban Impact Inc., harnesses strategic investments and collaborative efforts to foster a vibrant and sustainable future, from visionary adaptive reuse ventures to transformative development grants for small businesses and property owners in Birmingham, Alabama's historic 4th Avenue Black Business District.
Online registration and the regular rate are available through Friday, April 26. Download the conference mobile app, sign-up for the attendee webinar, grab some Shop Main Street merch, get recommendations, and more!
With just a little over a month to go until we convene in Birmingham, Alabama, for the 2024 Main Street Now Conference from May 6-8, we are excited to announce that the full schedule is available online and the mobile app is ready for download.
From budgets and staffing to programming priorities and the myriad of backgrounds that bring people to Main Street, the insights and key findings from this year's trends survey provide a snapshot of the state of the Main Street Movement.
REV Birmingham and Woodlawn United share how they work to reenergize spaces and places in Birmingham, Alabama, through civic infrastructure projects in the city’s historic commercial corridors.
With a specially priced registration rate of $199, tailored education track, free lunch & learn session, and abundant networking opportunities, Main Street Now 2024 is made for civic leaders passionate about community preservation and economic development in historic downtowns and neighborhood commercial corridors.
Opportunities to experience time-tested Main Street Approach techniques and creative solutions in action abound in Birmingham with these great excursions.
Starting in early 2024, we will engage in an intensive program assessment of MSAI. We look forward to bringing an enhanced Main Street professional development experience to the network later in the year.
Founded in 2003 and currently housed within the Michigan Economic Development Corporation (MEDC), Michigan Main Street (MMS) recently celebrated 20 years of impact across 41 communities.
This three-week live, online course will prepare local leaders to more effectively work with small business owners in their districts and create an environment that is supportive of entrepreneurship.
We are excited to share a recent collaboration with Spark! Places of Innovation, a traveling exhibition curated by the Smithsonian Institution’s Museum on Main Street program.
We are excited to welcome Jenice Contreras to the Main Street America Board of Directors. Jenice has a long record of leadership across community and economic development with deep experience with equitable growth, small-scale development, and cultural preservation.
Join Main Street America experts in Vancouver, Wash., to gain first-hand experience in harnessing transformation strategies to successfully revitalize your Main Street!
We are excited to announce that 862 Main Street programs across the country have earned Accredited status, Main Street America’s top level of recognition.
The MSARP credential is the highest level of achievement offered through the Main Street America Institute, requiring dedication to completing a rigorous curriculum of online courses, readings, assignments, workshops, and a challenging final exam.
Over the course of three days, nearly 1900 Main Streeters from near and far gathered for dynamic educational sessions, immersive mobile workshops, and network-building activities.
Check out our new shop featuring clothing and apparel, accessories, home and office goods, and kids’ and baby items inspired by the Main Street Movement.
Main Street America is proud to recognize John Bry, Program Coordinator at Main Street Oakland County (MSOC) in Michigan, as the 2023 Mary Means Leadership Award recipient.
From the ongoing pivots needed to meet changing community needs to the timeless power of place, these are the most popular blog posts we published this year.
At the Opening Plenary at the Main Street Now Conference in Richmond, Virginia, Patrice Frey shared lessons and reflections from her past nine years at Main Street.
Leverage NC, a partnership between North Carolina Main Street and the North Carolina League of Municipalities, hosted a four-part webinar series titled Better Community Planning & Economic Development led by Ed McMahon, Chair Emeritus of Main Street America and a leading national authority on land use policy and economic development.
A series of small, incremental improvements, when taken together, provide momentum for long-term economic transformation and improved quality of life in a community.
The National Main Street Center, Inc. announced the 2017 Great American Main Street Award (GAMSA) during its annual conference in Pittsburgh, Pennsylvania.
The National Main Street Center and the Brookings Institution have jointly authored a response to Mr. Hyman’s piece, The Reality of Main Street, that is featured on Brookings’ blog.
Michigan Main Street Center was the first Coordinating Program to implement the new Main Street approach on a large scale. In this article, they share their robust process and valuable lessons.
Fritz the dog has made his way into the hearts of the residents of LaBelle, Florida, and helped our Main Street Community find a way to make what we do more noticeable.
Back in October 2015, we introduced the three key components of the refreshed Main Street Approach: inputs, outputs and Community Transformation Strategies.
For a lucky few downtowns, greatness may happen effortlessly with a strong sense of place that seems to develop organically and simply sustain itself. For most places, success doesn’t happen by chance.
While there have been over $1.2 billion in public and private investment in Wisconsin Main Street communities over the past 27 years, what really makes it special are the people and places that have been involved.
Although a “beach town,” Rehoboth Beach is open 365 days a year, and with that has the unique challenge of catering to both year-round residents and tourists within a wide range of ages, interests and economic levels
In communities across the country, hardworking business owners and buy local advocates come together to foster an organized effort to reinvent and revitalize Main Streets and downtown districts.
The National Main Street Center is pleased to announce that Cape Girardeau, Mo., Montclair Center, N.J., and Rawlins, Wyo. were selected as the 2015 Great American Main Street Award® (GAMSA) winners.